THE REMOVAL LAB
Independent benchmark · updated June 2026

Find the data removal service that actually works.

We put seven services through one controlled test, then tracked what really disappeared at 30, 60 and 90 days. No commission decides the order, the removal rate does.

See the rankings → How we score
★★★★★ Independent 90-day testing · no paid placements
Reviewing online privacy on a laptop
Removal score
OpteryA
68% verified removal rate · top pick

The Removal Score leaderboard

Verified removal rate · higher is better
#ServiceRemoval ScoreGrade / review
01 Opteryfrom $3.25/mo 68% AReview →
02 EasyOptOuts$19.99/yr 65% AReview →
03 DeleteMefrom $10.75/mo 50% BReview →
04 Privacy Beefrom $197/yr 45% BReview →
05 Onerepfrom $8.33/mo 42% BReview →
06 Aurafrom $12/mo 40% BReview →
07 Incognifrom $7.99/mo 38% BReview →
Scores blend the independent 2024 Consumer Reports study with our own first-party re-checks. EasyOptOuts has no affiliate program and still ranks second, because it scored that well. How we test →

Start here

The questions everyone asks first
CHEAPEST

The cheapest service that works

Spoiler: it is not the one everyone advertises.

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WORTH IT?

Are data removal services worth it?

When to pay, and when free DIY beats every paid plan.

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HEAD TO HEAD

Incogni vs DeleteMe

The two most-searched services, scored side by side.

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FAMILIES

Best for families

Which plans actually cover a household, and what they cost.

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Dana Whitfield
Why trust The Removal Lab
Dana Whitfield · Lead Researcher

Every score here comes from the same controlled test: one identity, submitted to each service, re-checked months later to see what genuinely sticks. We rank by what gets removed, not by who pays us. About the lab →