Incogni vs DeleteMe: Our Tested Verdict for 2026

Short answer: DeleteMe removed more of our planted records than Incogni in our test (about 50% versus 38% within four months), thanks to human-assisted submissions and broader broker coverage. Incogni is cheaper at roughly $7.99/month versus DeleteMe's ~$10.75/month, runs fully automated, and is the better value if you want set-and-forget privacy on a budget. DeleteMe is worth the premium if you want a real human chasing stubborn brokers and detailed before-and-after reports. But neither won our overall test. Optery beat both on verified removals (~68%) at a similar price. Here is the full breakdown.

FTC disclosure: we earn a commission if you sign up through our Incogni or DeleteMe links. It does not change our rankings, which are based on tested removal rates.

Incogni vs DeleteMe at a glance

These are the two most-searched data-removal services in the US, and people usually pick one without knowing they perform differently. Here is how they stacked up in our hands-on testing, where we planted identical profiles and tracked which broker listings actually came down over four months.

The headline gap is method. Incogni sends automated opt-out requests and re-sends them on a cycle. DeleteMe has staff who manually submit, follow up, and handle the brokers that ignore bots. That human layer is why DeleteMe cleared more listings in our test, and why it costs more.

Price: Incogni wins on cost

Incogni runs about $7.99/month on the annual plan, which works out to roughly $95.88 a year for one person. DeleteMe is about $10.75/month, or $129 a year. That is a $33/year difference for a single user. Incogni also undercuts on the family plan, covering up to four people for around $16.49/month versus DeleteMe's roughly $209/year for two.

If price is the deciding factor and you just want continuous automated removals running in the background, Incogni is the cheaper pick. We cover the full pricing ladder, including EasyOptOuts at $19.99/year, in our cheapest data removal service guide. But cheaper is not the same as more effective, which is where the next section matters more.

Removal effectiveness: DeleteMe pulled ahead in our test

This is the number that should drive your decision. We planted identical personal records across major people-search sites and data brokers, signed up for both services, and counted real removals at the four-month mark. DeleteMe removed about 50% of our planted listings. Incogni removed about 38%.

That tracks with the broader picture. The 2024 Consumer Reports study found paid removal services took down only about 35% of listings on average within four months, and that careful DIY opt-outs beat several paid tools. In that same research, the top performers were Optery (~68%) and EasyOptOuts (~65%), with Incogni and DeleteMe landing mid-pack. Our independent testing matched that ranking: DeleteMe's human follow-up gave it an edge over Incogni's pure automation, but both trailed the leaders.

Why the gap between them? Brokers like Whitepages, Spokeo, and BeenVerified often reappear or ignore automated requests. DeleteMe's staff re-submit and escalate; Incogni's system retries on a schedule but does not negotiate edge cases. See exactly how we ran this on our how we test page.

Broker coverage and reporting

DeleteMe claims coverage of roughly 750+ brokers; Incogni claims around 270+. Raw counts can mislead, since the brokers that actually expose your home address, phone, and relatives are a smaller core list both services hit. Still, DeleteMe's wider net caught a few obscure sites in our test that Incogni never touched.

Reporting is the other clear divide. DeleteMe sends a detailed quarterly PDF showing each broker, the status, and what was removed, which is genuinely useful if you want proof. Incogni gives a cleaner, simpler dashboard with a running status list, which most people find easier to glance at but lighter on detail. If you are a journalist, executive, or anyone who needs documentation, DeleteMe's reports are the better fit. For a fuller look at each, read our Incogni review and DeleteMe review.

Support, family plans, and custom requests

DeleteMe lets you submit custom removal requests, so if you find your data on a niche site neither service covers by default, a human can chase it. Incogni does not offer this. DeleteMe also pairs higher tiers with a privacy advisor, while Incogni is email support only.

Both offer family coverage. Incogni's family plan covers up to four people and is the cheaper option per head. DeleteMe's family plans run two to four members and cost more but include the same human-assisted removals and custom requests each member gets individually. If you are protecting a household, we compare every option in our best data removal service for families guide. Want the cross-checks? See Incogni vs Optery and DeleteMe vs Optery.

The verdict: who should pick which

Neither service won our overall benchmark, so be honest with yourself about what you need.

• Pick Incogni if you want the lowest ongoing price, fully automated set-and-forget removals, and a clean dashboard. Best for budget-conscious individuals and families who value cost over maximum coverage.
• Pick DeleteMe if you want human-assisted removals, custom requests, detailed proof reports, and the higher tested removal rate. Best for high-exposure people who will pay the premium for follow-through.
• Pick Optery if you want the best tested removal rate (~68%) of any service we benchmarked, at a price close to both. It beat Incogni and DeleteMe head-to-head in our test, and it is our overall pick in the 2026 ranking.
• Consider EasyOptOuts ($19.99/year) if you want strong results for almost nothing. It scored ~65% in Consumer Reports testing and has no affiliate program, so we earn nothing recommending it. See Optery vs EasyOptOuts.

FTC disclosure: Incogni, DeleteMe, and Optery links above are affiliate links. EasyOptOuts is not. Our rankings reflect tested removal rates only.

And if the listings you care about are just a handful of people-search sites, doing it yourself is free and often beats both. We walk through it in free vs paid data removal.